Working with Fine & Fine & Feral Co.
I think and work differently
Everything I do is creatively driven because that’s just how my brain works. Technical organic search optimization or mentoring may be what you need, but I'm going to approach it in unique and creative ways.
What do horror movies and business planning have in common? The most obvious thing always happens, so plan for it.
How does bird watching apply to how you can focus and prioritize at work? 'Feed' the birds (aka, coworkers) you like and they'll keep coming back to help you.
Whether it’s updating your website’s usability, or a mentoring session on how to navigate executive meetings as a high masking autistic person, I break challenges down into components that resonate with you and your clients so the work is approachable, easier to understand, easier to overcome, and more successful.
I Do Good Work and Have Fun Doing It
I don’t pretend to be something I'm not. This is a scrappy, gritty, one-person agency that likes to quote Super Troopers and can connect the dots for marketing and creative projects like Sherlock Holmes at a crime scene. I'll give you my best work, probably swear a few times while doing it, somehow weave in a Star Wars analogy, and most likely deliver something that’s unconventionally successful. Does it work? Yes. Is controlled chaos involved? Also yes, and that’s the fun part.
I'm not a big corporate agency built on layers of procedure, bureaucracy and “because that’s how it’s always been done” thinking. I make decisions on the spot based on the data and insights I have. I fix things if they break without nickel and dime-ing you, or building lengthy remediation plans. I speak plainly (sometimes perceived as too bluntly) and don’t use jargon or tell half truths. If you want someone to tell you what you want to hear, that may not be me. If you want to work with me to explore approaches you may not have thought about, or may even need some convincing for, let’s do this thing!
My Values
Everyone is an Equal
I have a hard time with power structures, which is a benefit for you and a bane for execs when not reined in. Despite titles, I believe that good ideas can come from anywhere and anyone. Your voice is as important as anyone else's and we celebrate that in our work together. If you're looking for someone to call and give deliverables to on the weekend, that's not me. If you value strong professional relationships with respect for each other's time, you're in the right place.
Intelligence isn't Artificial
AI is ubiquitous these days, and like any other tool can be misused and abused when used carelessly. During my time in Big Tech I've seen the ethics, successes and pitfalls this firsthand. I use AI thoughtfully to establish drafts and prototypes, develop deep knowledge bases, and enhance our shared skills during our work together. You don't get half-assed slop, you get strategic starting points and identify more opportunities for success.
I Know People
This isn't a threat, it's a promise. In my decades of experience I've built up a network we can use to your advantage. If I can't do it myself and we can't hack it with AI, we can reach out to one of the other creative, strategic, like-minded experts I know to get you what you need.
Quality Over Quantity
We can't all go slow and steady, but we can move quickly when we move with purpose. I believe in creating quality work, not throwing spaghetti against the wall and seeing what sticks. Let's focus our efforts and make something we can be proud of and others will notice.
